Be Exceptional Fitness is obsessed with improving global health with proven techniques and the latest in science in order to best serve our clients . We have decided to launch ‘Be Exceptional Business Boost,’ highlighting Health and Wellness businesses and their founders. Be Exceptional provides health and wellness consulting services for consumers as well as professionals.

​There are several paths that one can take to enter the health and wellness industry. Anthony Rosado, the owner of Pro Strength & Recovery LLC, a unique studio in Long Island, was recently shared his story with us on how he got interested in health and wellness, and how he started his business. 

Who is Anthony Rosado?
Anthony Rosado’s story shows that you can enter an industry and scale your services successfully. Rosado carved out a niche for himself, rebranded and tailored services for his demographic. Robert Palmer describes him as “a good person and a good small business owner.” He is the owner of Pro Strength & Recovery LLC. This studio is the number one and only studio in Long Island that focuses completely on assisted stretching and recovery. 

The Reason Anthony Rosado Joined the Health and Wellness Industry
Rosado’s entry to the health and wellness industry flowed from a personal desire to become healthier. He eventually got certified as a personal trainer, got into the industry, and then sought to figure out how he could offer valuable service and achieve success in the industry. 

The love for sports was always a part of Anthony Rosado’s life. He was an athlete growing up. He then went away to college and started to drift away from athletics. He actually gained a lot of weight. At college, he studied physical therapy and was on a path to become a physical therapist. 
He did not have a very clear plan for how he would operate in the health and wellness industry. His approach to the industry was experimental. He thought to himself that he would give it a try. He would combine his passion and education and try to help others while making a living.

The Birth of Pro Strength & Recovery LLC
Pro Strength & Recovery was started back in January 2018. It started as a Limited liability company, but was later converted to a corporation. His journey to establish this business started back in 2015. 
He left the company he was working with and moved back to Long Island while completing his master’s degree in Exercise Science. 

In long Island, he got a position as a trainer at the UFC gym. While at this gym, a member of the Stretch to Win Institute had shared with him the benefits of a new certification, Fascial Stretch Therapy. This certification would cost Anthony around $2,000 and would require that he travel to Canada or Arizona to complete it. While everybody else at his gym passed on the opportunity, Rosado decided to invest in himself and set himself apart from the competition.

After completing the first level of the certification, Rosado immediately started to see results. He started to get a lot of clients that were interested in his new skills. The certification would later make way for Rosado to work with the NBA. He worked with the Brooklyn Nets for almost two years. According to Rosado, he got the job “mostly because the head guy in charge had the same certification I did and the stretching.” 
After completing all the levels of the program, Anthony decided to drop all his training clients and move into stretching completely. He now mainly does assisted stretching. He also teaches stretch techniques that individuals can do on the floor. 

COVID-19’s Impact on Stretch to Win Institute
During the height of the pandemic, Anthony Rosado moved his services online. Going online gave him “an opportunity to interact with people on a different level. I was doing a lot of virtual sessions with clients and it allowed me to work on that part of my business that I previously wasn't working on.” 
One of the challenges he faced was learning to handle the schedule of his virtual services. It was initially overwhelming as he was doing back to back sessions. He started to limit the number of sessions he would do daily to around 5 per day and scheduled a day off for himself. He is also intentional about scheduling time to work on himself and build his skill set so that he can deliver more value.

Golden Advice from Anthony Rosado
Anthony Rosado believes that individuals who are just starting to offer services in the industry should focus on their strengths. “Double down on your strengths, don't focus on your weakness because you're not going to have enough time in a day, in a month, in a year to ever improve it to the level of your strength.” He shared that this even applies to an individual working at a fast-food restaurant. “Whatever service thing that you're doing, make it unique, but make it the best, whatever it is.”
To individuals operating a brick and mortar, an LLC, S Corps, or DBAs, it is important that you have a desire to offer superior service. In addition to offering great service, Rosado believes that it is important to create a system of support around your operation. 

Things were difficult for Rosado when he just started his business because he was trying to do everything for himself. From this experience, he learned the importance of working with others. As a business owner, “the most important word you can come to be best friends with is delegation,” shared Rosado.
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We have heard from Anthony Rosado the importance of having a solid support system and sound business principles as you grow your product. Pro Strength & Recovery is certainly making waves in the industry and so can you.

If you would like to get in touch with Anthony Rosado, you can reach him at ProStrengthRecovery.com. His Instagram is @RecoverwithRosado. His office is located in Franklin Square, New York. His telephone number is 516-587-1974.

The Business Boost Community is simply a place that you can come for advice, resources, and inspirational stories such as Anthony’s. This is helpful to everybody involved in the health and wellness space.
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If you’d like to be featured on ‘Be Exceptional Business Boost’, please visit our website.
You are also invited to become a member of our community. Joining the Be Exceptional Fitness family will give you access to resources that will help increase your business's efficiency and build more brand awareness. 
If you are a Health And Wellness Business visit our website today, and let’s take your business to the next level. 
-Be exceptional!

Today I want to lend my professional opinion and advice.
Let's tackle the topic of training - not just working out.
At first glance, most will see them as identical, but a closer look, we can see a big difference and why a distinction is necessary. My definition, teaching a person a particular fitness skill or related behavior through practice and instruction over a while constitutes training.

These skills do not have to be solely focused on aesthetics. For example, daily self-care that leads to the improvement in the efficiency of life fall under this umbrella of skills. Lifestyle changes are necessary for training to be effective. These skills should be continuously habituated and practiced, similar to when many of us learn in school. In school, when it came to midterms and finals, some would wait to study at the last minute and typically would not yield the same results or house the same confidence that the prepared student got. Thus, learning skills to prepare your body for the examination of life is important. This is true even when your life revolves around winning championships or merely winning the day - it is crucial.

Those that have a particular end goal , such as weight gain or weight loss at hand, are the perfect candidate for programmed fitness training. I've seen many people, and every individual is unique, yet it is vital to know that we all can benefit from intently working out. Most think that the top trainee goals is to "lose weight"; however, this is a big misconception as some of the best athletes in the world can care less about how their bodies look as long as it does not affect play. Goals sometimes are very vague; however, being able to channel the real reason for training will determine if it is something a person can benefit from in the long run. Other common goals/benefits are as follows:

-Improving the quality of life
-Increase memory capacity
-Gain muscle
-Increase cardiovascular output
-Decrease the risk of cardiovascular disease
-Improve performance

An effective program typically starts from the inside and works its way out. What exactly does this mean? When we take the step to change habits, behaviors, and skills, first, we must change mentally. We must recognize that if we are not mentally prepared for the journey, we are about to endure, we will inherently prolong our process. If you do this, many changes will occur, but surprisingly, the mirrors' looks are only a by-product of the harder behavioral changes. We at least know one person who kills workouts, or at least say they do, but find it also equally hard to lose the weight. To help, scenarios such as this, training correctly with a plan is the accountability necessary to link the rest of the pillars of fitness together - food/diet, working out, supplementation (in regards to switching out lower nutrient-rich sources for those higher).

Often most people combine fitness into a big disfunction. By not wanting to live a healthy, wholesome lifestyle - maintaining mobility/locomotion and achieving hormonal homeostasis, your habits will become costly that you will pay for with your wallet and body. Do the right thing and #BeExceptional.