Be Exceptional Fitness is obsessed with improving global health with proven techniques and the latest in science in order to best serve our clients . We have decided to launch ‘Be Exceptional Business Boost,’ highlighting Health and Wellness businesses and their founders. Be Exceptional provides health and wellness consulting services for consumers as well as professionals.

​There are several paths that one can take to enter the health and wellness industry. Anthony Rosado, the owner of Pro Strength & Recovery LLC, a unique studio in Long Island, was recently shared his story with us on how he got interested in health and wellness, and how he started his business. 

Who is Anthony Rosado?
Anthony Rosado’s story shows that you can enter an industry and scale your services successfully. Rosado carved out a niche for himself, rebranded and tailored services for his demographic. Robert Palmer describes him as “a good person and a good small business owner.” He is the owner of Pro Strength & Recovery LLC. This studio is the number one and only studio in Long Island that focuses completely on assisted stretching and recovery. 

The Reason Anthony Rosado Joined the Health and Wellness Industry
Rosado’s entry to the health and wellness industry flowed from a personal desire to become healthier. He eventually got certified as a personal trainer, got into the industry, and then sought to figure out how he could offer valuable service and achieve success in the industry. 

The love for sports was always a part of Anthony Rosado’s life. He was an athlete growing up. He then went away to college and started to drift away from athletics. He actually gained a lot of weight. At college, he studied physical therapy and was on a path to become a physical therapist. 
He did not have a very clear plan for how he would operate in the health and wellness industry. His approach to the industry was experimental. He thought to himself that he would give it a try. He would combine his passion and education and try to help others while making a living.

The Birth of Pro Strength & Recovery LLC
Pro Strength & Recovery was started back in January 2018. It started as a Limited liability company, but was later converted to a corporation. His journey to establish this business started back in 2015. 
He left the company he was working with and moved back to Long Island while completing his master’s degree in Exercise Science. 

In long Island, he got a position as a trainer at the UFC gym. While at this gym, a member of the Stretch to Win Institute had shared with him the benefits of a new certification, Fascial Stretch Therapy. This certification would cost Anthony around $2,000 and would require that he travel to Canada or Arizona to complete it. While everybody else at his gym passed on the opportunity, Rosado decided to invest in himself and set himself apart from the competition.

After completing the first level of the certification, Rosado immediately started to see results. He started to get a lot of clients that were interested in his new skills. The certification would later make way for Rosado to work with the NBA. He worked with the Brooklyn Nets for almost two years. According to Rosado, he got the job “mostly because the head guy in charge had the same certification I did and the stretching.” 
After completing all the levels of the program, Anthony decided to drop all his training clients and move into stretching completely. He now mainly does assisted stretching. He also teaches stretch techniques that individuals can do on the floor. 

COVID-19’s Impact on Stretch to Win Institute
During the height of the pandemic, Anthony Rosado moved his services online. Going online gave him “an opportunity to interact with people on a different level. I was doing a lot of virtual sessions with clients and it allowed me to work on that part of my business that I previously wasn't working on.” 
One of the challenges he faced was learning to handle the schedule of his virtual services. It was initially overwhelming as he was doing back to back sessions. He started to limit the number of sessions he would do daily to around 5 per day and scheduled a day off for himself. He is also intentional about scheduling time to work on himself and build his skill set so that he can deliver more value.

Golden Advice from Anthony Rosado
Anthony Rosado believes that individuals who are just starting to offer services in the industry should focus on their strengths. “Double down on your strengths, don't focus on your weakness because you're not going to have enough time in a day, in a month, in a year to ever improve it to the level of your strength.” He shared that this even applies to an individual working at a fast-food restaurant. “Whatever service thing that you're doing, make it unique, but make it the best, whatever it is.”
To individuals operating a brick and mortar, an LLC, S Corps, or DBAs, it is important that you have a desire to offer superior service. In addition to offering great service, Rosado believes that it is important to create a system of support around your operation. 

Things were difficult for Rosado when he just started his business because he was trying to do everything for himself. From this experience, he learned the importance of working with others. As a business owner, “the most important word you can come to be best friends with is delegation,” shared Rosado.
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We have heard from Anthony Rosado the importance of having a solid support system and sound business principles as you grow your product. Pro Strength & Recovery is certainly making waves in the industry and so can you.

If you would like to get in touch with Anthony Rosado, you can reach him at ProStrengthRecovery.com. His Instagram is @RecoverwithRosado. His office is located in Franklin Square, New York. His telephone number is 516-587-1974.

The Business Boost Community is simply a place that you can come for advice, resources, and inspirational stories such as Anthony’s. This is helpful to everybody involved in the health and wellness space.
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If you’d like to be featured on ‘Be Exceptional Business Boost’, please visit our website.
You are also invited to become a member of our community. Joining the Be Exceptional Fitness family will give you access to resources that will help increase your business's efficiency and build more brand awareness. 
If you are a Health And Wellness Business visit our website today, and let’s take your business to the next level. 
-Be exceptional!

Be Exceptional Fitness is obsessed with improving global health with proven techniques and the latest in science in order to best serve our clients . We have decided to launch ‘Be Exceptional Business Boost,’ highlighting. Health and Wellness. businesses and their founders. Be Exceptional provides health and wellness consulting services for consumers as well as professionals.

​Our CEO and founder, Robert L. Palmer, got the chance to virtually sit with doula, fashion expert, and fitness coach, Wasidah. She shared her experience and journey in becoming more health-conscious and helping others to achieve health. 

Meet Wasidah: A Doula, Fashion Expert, and Fitness Coach
Wasidah is a full-spectrum doula who focuses on postpartum and fertility. She is a native of Philadelphia. She is certified with credible organizations such as Mama Glow, the National Black Doula Association, and The NAFSA Project School (TNPS). Wasidah is also a certified personal trainer and has a professional background in fashion, including a B.A. in Fashion Design and working as a stylist with Barneys, Saks Fifth Avenue, and Bloomingdale’s. She enjoys helping women and encouraging them to get healthy and stay healthy during pregnancy. 

Wasidah started training when she was 20. Her initial desire was simply to have abs and a smaller waist. On her way to achieving this goal, she fell in love with fitness. Her commitment to wellness further strengthened when she started to think about how many of her relatives had diabetes. She later got involved with training others because she loved fitness and wanted a more flexible life with a decent salary. She started out her journey as a cycling instructor.

Wasidah’s First Year as a Trainer
Many people believe that being a personal trainer is a bed of roses. Wasidah shared that when she just started, she did not consider that clients go on vacation. This was a challenge for her as she needed money to cover her expenses. The gym she was working required her to be exclusive and prohibited her from working for any other gym or Health and Wellness club. She felt boxed in. “I wound up renting out my apartment with Airbnb to cover the rent, which was awesome, just for that summer. I also decided to become more independent and do teaching” shared Wasidah. This experience led her to see the value of being an independent trainer. One of the main benefits of going independent was that Wasidah is had the freedom to select clients that perfectly match her skillset and offerings. 

Wasidah’s Experience with Bodybuilding
Wasidah was once an award-winning bodybuilder. After tons of people suggested that she get involved with bodybuilding, Wasidah finally gave in. Meanwhile, she found that she did not really like how she looked and the lifestyle that came with it. She was on the verge of quitting when she attended her first show. She thought it was a waste of time and that she would lose. Ironically, she ended up winning the competition. 

After a while, Wasidah decided to leave bodybuilding because she did not find it to be compatible with the life she wanted. She was about to get married and wanted to have children. She also shared that she wanted to look more natural and show people what a woman actually looks like in her 30s. She also shared that the supplements that she had to take were not very pleasant. 

How Wasidah Has Been Navigating COVID-19 Challenges 
The current pandemic affects all industries. The fact that children are staying home during this time makes it challenging for some clients to make sessions. This is even true of virtual sessions. Wasidah had to get creative to ensure that her client’s stayed on track. She decided to create personal training videos for her clients so that they can workout at their convenience. Her clients have really been enjoying this and have shared that they feel special because of her extra extended effort. 
Wasidah prefers a boot camp style of training, and this is even present in her virtual training sessions and her personal training videos. She likes to use resistance bands and tubing for several reasons. According to Wasidah, they prevent injury, which is a major concern since she is not there with her client to ensure that they do not misuse equipment. 

Ironically, Wasidah shared that her business has been much better since the pandemic and the social unrest. While some clients must attend to their children, most have more time on their hands due to the pandemic. 

Initially, Wasidah was reluctant to go virtual with her clients. When the pandemic became a major issue, she decided to train her clients in the park. She later decided to give virtual workouts a try and found that it was much better. She made the complete switch to virtual after realizing that she could achieve a lot more. Virtual has also proven to be much more convenient for Wasidah as she no longer needs to drag equipment to the park.

COVID-19 Opened the Way for Wasidah to Train Outside of America
As previously mentioned, the pandemic drove Wasidah to get involved in virtual training. Going virtual has also made it possible for Wasidah to train clients outside of America. She shared that it started with one client that she had always had great respect for. When this person asked to be one of her clients, Wasidah couldn’t say no. After training this individual for some time, she started to introduce Wasidah to her friends. These friends eventually became clients and continue to refer Wasidah to others. Wasidah is now developing an online program where her clients can benefit from her expertise without communicating directly with them.

Wasidah’s journey and her work are very inspiring. If you’d like to get in touch with her, you can visit her website, www.wasidah.com. You can also find her on Instagram with the handle @wasidah or email her at [email protected]. 

If you’d like to be featured on ‘Be Exceptional Business Boost’, please visit our website.
You are also invited to become a member of our community. Joining the Be Exceptional Fitness family will give you access to resources that will help increase your business's efficiency and build more brand awareness. 
If you are a Health And Wellness Business visit our website today, and let’s take your business to the next level. 
-Be exceptional!